What We Do

WHAT WE DO

We build events that build communities 

Caldera Impact is a Vanuatu-rooted organisation made up of trail builders, tourism professionals, passionate social entrepreneurs and community development experts. We work alongside traditional leaders, area councils, tourism offices, and youth groups to co-create events that are culturally grounded and economically meaningful

Community Event Support

Collaborating with communities to create events

Guide communities through the entire process of planning and executing community-based sports tourism events.
Foster the development of sustainable local governance systems.
Provide training in event strategy, management, operations, and trail preparation.
Ensure that events align with the cultural, environmental, and logistical needs of each location.
Assist in sourcing equipment, suppliers, and establishing local partnerships necessary for event execution.
Support the identification of potential sponsors for events.

Sport Tourism Product Development

Supporting the creation of long-term tourism infrastructure

Assist communities, local councils, and government agencies in developing trails and infrastructures that will serve tourists for years to come.
Design outdoor experiences and trails that highlight the natural and cultural attractions of each area.
Adapt product concepts to different terrains, seasons, and the specific capacities of each community.
Ensure compliance with safety standards, environmental sustainability, and visitor satisfaction.
Incorporate storytelling elements to make each destination more unique and engaging.

Marketing & Promotion Support for Communities

Empowering communities to reach their target audience

Assist communities with marketing and communication strategies to effectively engage tourists, race participants, and the broader market.
Co-create branding and visual identity for each event or tourism product.
Develop marketing materials, including photos, videos, and digital content.
Support digital promotion through social media, websites, and travel platforms.
Facilitate media coverage and foster partnerships with tourism boards and travel influencers.

Micro-Business Coaching

Supporting entrepreneurial growth from event tourism

Identify business opportunities arising from event tourism, such as homestays, guiding services, and food stalls.
Provide training in essential business skills, including management, customer service, pricing, bookings, and legal requirements.
Connect entrepreneurs with local support networks and financial resources.
Encourage long-term community ownership of tourism initiatives and promote the scalability of these ventures.

Yasur Volcano Run 2025

Can you Beat the Heat ?

- 38KM Warriors
- 25KM Elite
- 11 October